Week 9-11 animation and framing shots

It’s been an interesting process animating for a commercial because you need to make sure that every shot tells the audience something but also doesn’t distract from the main focus. Very early in the semester we were reminding of the importance of framing shots using the the rule of thirds. I’ve been reminded again how the focused objects need to lie on the lines that intersect each other in order create visually appealing shots. It also helps dynamic shots retain focus. Here the camera was place at a very low angle with all the focus going to the chef’s face.


Comparing the older shot seen below, it’s clear the rules of thirds really helps make it feel like the chef is curious about the cookie.


I’ve got a shot set up on the render farm and I’m confident all the animation will be approved in time to render the rest.


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